SMART AI.
    FAST GROWTH.

    We help online entrepreneurs make AI work for them.

    AI Strategy
    Operating Systems
    Data Modeling
    AI Venture Design
    Built by founders, for founders.
    AI STRATEGY & VENTURE STUDIO

    AI is just a tool.
    Until it falls into the right hands.

    We have a decade of expertise as AI product builders for unicorn startups and tech companies, global e-commerce, VC and strategy consulting firms, plus our own startups.

    We know how to choose the right problems to solve, how to get data in order, and how to build AI products that work.

    SERVICES

    What We Do

    We help startups and brands like yours fix your data and embed AI in your Growth, Ops and GTM stack.

    AI Strategy

    AI Strategy

    We work with founders and leadership teams to define where AI makes the most impact - and where it doesn’t. From vision to execution, we design strategic roadmaps that move fast without compromising on depth.
    Operating Systems

    Operating Systems

    We replace slow, manual workflows with fast and practical data and AI systems. We get you AI agents and internal tools that cut friction, reduce headcount reliance, and scale cleanly.
    Data Modeling

    Data Modeling

    We design data models for startups that are clean, scalable, and ready for AI. From data collection to storage and processing, we ensure your data infrastructure is solid and future-proof.
    AI Venture Design

    AI Venture Design

    Sometimes, the best way to get ahead is to build something new. We help you design and launch AI ventures that are built for scale, speed, and impact.

    SERVICES

    CASE STUDIES

    Working with Online Businesses

    We helped dozens of founders, entrepreneurs and brand owners optimize their operations, launch new services, and grow their businesses, with AI.
    Plus, we operate our own AI and data products.

    10M+/y digital agency

    AI Strategy

    Identified 6 high-impact AI opportunities across ops and growth. With the pilot, cut manual hours by 80% and improved inbound CS processing time by 18%.

    Pre-seed Startup

    AI Product Strategy

    Defined core AI feature set in 3 weeks. Delivered data model, technical AI architecture, and MVP scope to accelerate engineering development.

    Digital agency

    Service portfolio expansion with AI app

    Assessed core service portfolio and opportunities for expanding it using AI. Identified 3 new service offerings with high founder-service fit, and built a roadmap for launching them.

    Series A Startup

    Product Analytics Framework for AI Agents SaaS

    Built pragmatic analytics framework for a SaaS with 20+ AI agents. Surfaced failure modes, reduced debugging time by 60%, and improved user outcome achievement by 22%.

    Series A Startup

    AI SaaS Launch Strategy

    Advised on GTM strategy pre-launch. Defined operating model, advised on product positioning and early tests, in order to get and retain first 10 B2B qualified users in under 10 days.

    Pre-seed Startup

    AI Content Production System

    Built AI pipeline producing 150+ pieces of content weekly to post across social media platforms. Cut content costs by 90%+, reaching millions of viewers every month.

    VC-backed Startup

    E-Commerce Fulfillment Automation

    Automated 80% of fulfillment data entry tasks with a custom Ops platform integrated with supplier systems. Reduced order errors by 35%.

    ✨ See our own ventures
    INSIGHTS
    ALL INSIGHTS

    Our current thoughts on data and AI

    Designing Product Analytics for AI Agents
    AI Venture Design

    Designing Product Analytics for AI Agents

    Track feature adoption, technical reliability, and user outcomes to align AI behavior with real business goals and prevent launch failures.
    Data Modeling for Multi-Agent Architectures in AI Systems
    Data Modeling

    Data Modeling for Multi-Agent Architectures in AI Systems

    How to structure data across Systems of Record, CKMS, and Orchestration layers to ensure multi-agent AI systems operate consistently, avoid duplication, and maintain contextual alignment.
    What is an AI strategy? And How Growth-Stage Companies in Dubai Can Get it Right
    AI Strategy

    What is an AI strategy? And How Growth-Stage Companies in Dubai Can Get it Right

    Learn what an AI strategy is and how growth-stage companies, startups, and digital brands can build an actionable roadmap to drive measurable business outcomes, maximise ROI, and scale successfully.
    Why E-Commerce Demand Forecasting Fails Without a Unified Data Model
    Data Modeling

    Why E-Commerce Demand Forecasting Fails Without a Unified Data Model

    Most e-commerce brands blame algorithms when forecasts miss. However, the real problem is fragmented data: orders, inventory, and supplier systems that don't speak to each other.
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