MAKE AI
WORK.
As the next year defines your next decade, build the foundation to win it with AI.
AI is just a tool.
Until it falls into the right hands.
We have a decade of expertise as AI product builders for unicorn startups and tech companies, global e-commerce, VC and strategy consulting firms, plus our own startups.
We know how to choose the right problems to solve, how to get data in order, and how to build AI products that work.
How we help
We help online businesses make AI work. Full stop. Here are our most common entry points:
Know where to focus
AI Strategy
If you run a business, it's difficult to keep up with the speed of development of AI. We map the highest impact opportunities for your business, sequence them by effort and return, and give you a clear build order.
Data that works, for humans and AI
AI Data Layer
Your AI is only as good as the data underneath it. We help you connect your data stack and make it readable by humans and AI with clean definitions, a context layer, and full clarity.
Fix broken AI workflows
AI Workflow Fix
You spent the money, built the demo, but it broke on real data. We diagnose the root cause, rebuild from there, and hand you a monitored system built to last.
Your playbook, out of heads and into AI
AI Knowledge Layer
Your processes, ops logic and founder instincts live in people's heads now, and AI has no idea about them. We extract them, document them, and make them usable by AI so your business can scale without the key-person bottleneck.
Know when your AI fails
AI Health Monitor
Your AI is live and customers are using it. But you have no idea if it's always working as intended. We build the monitoring layer that catches failures before a wrong response costs you a client.
Own your AI and data stack
AI-Native Business
Are you paying monthly for tools you don't own, data you can't export, vendors who can raise prices at will? We give you the operating model and vendor exit plan to own your AI and data stack permanently.
Working with Online Businesses
We helped dozens of founders, entrepreneurs and brand owners optimize their operations, launch new services, and grow their businesses, with AI.
AI Strategy
Identified 6 high-impact AI opportunities across ops and growth for a 10M+/y digital agency. With the pilot for the first opportunity, cut manual hours by 80% and improved inbound CS processing time by 18%.
AI Product Strategy
Defined core AI feature set from scratch to tickets ready for engineering work in 3 weeks for a pre-seed startup. Delivered data model, technical AI architecture, and MVP scope to accelerate engineering development.
Service Portfolio Expansion with AI App
Assessed core service portfolio and opportunities for expanding it using AI for a digital agency. Identified 3 new service offerings and built an AI MVP roadmap for launching them within weeks.
Product Analytics Framework for AI Agents SaaS
Built pragmatic analytics framework for a Series A SaaS with 20+ AI agents. Surfaced failure modes, reduced debugging time by 60%, and improved user outcome achievement (for users of the app) by 22%.
AI SaaS Launch Strategy
Advised on GTM strategy pre-launch for a Series A startup. Defined operating model, product positioning, and early tests to get and retain first 10 B2B users through beta and early access.
AI Content Production System
Built AI workflow producing 150+ pieces of short form video content weekly for a pre-seed startup. Cut content costs by 90%+, reaching millions of viewers every month.
E-Commerce Fulfillment Automation
Automated 80% of fulfillment data entry tasks with a custom Ops platform for a VC-backed startup. Reduced order errors by 35%.
Our current thoughts on data and AI
Designing Product Analytics for AI Agents
Data Modeling for Multi-Agent Architectures in AI Systems
What is an AI strategy? And How Growth-Stage Companies in Dubai Can Get it Right
